Tuesday, March 15, 2011

Action Movies that Will Sell

Up-tempo Rock Music.  Blood.  Guts.  Fire!  Those are the four key ingredients to any good action movie.  But what if we adjust the proportions of each of those ingredients?  For example:  HEAVY METAL.  Blood.  GUTS.  FIRE!!!  Too much adrenaline?  Or is this what a “full throttle” niche in America has been craving all along?  Non-stop action, nitro-fueled steel shredding guitar riffs, babes getting rescued, a hero who can kick just about anyone’s ass, and FIRE!

This is what brings us to the next generation of Action Movies, and the subsequent multi-sequels.  As Rambo, Predator, and Terminator defined a generation of dudes before, comes the Action Movie series of our generation:  EXPLOSION!

EXPLOSION I:  Die Until You’re Dead

What makes an Action Movie great, has a lot to do with how it looks even before it comes out.  The tagline is essential.  The poster design and marketing campaign are neck-and-neck in secondary importance.  If you don’t have an equally bad-ass and dutifully cheesy tagline, you might as well forget going to theaters in the first place.

EXPLOSION II:  The Beast Returns

It is also highly crucial that your sequels are enumerated with Roman Numerals.  The 80’s are over, and the likes of Lethal Weapon and Beverly Hills Cop are behind us.  If you want your box office numbers to swell, then stick with numbers that have stood the test of time.  Also, to further insure the production of more movies, you need to satisfy another key element, in that something needs to come back.  In this case, the tagline to Explosion II reveals that “The Beast” does in fact return.

EXPLOSION III:  Blood Faucet
EXPLOSION IV:  Dead-O-Nation
EXPLOSION V:  Undercover Kill Zone
EXPLOSION VI:  Blood Faucet 2



Once you have established your sequel, it is time to get back to the studio and kick production into high gear.  All great action movie franchises have made too many movies.  Remember, it is all about excess.

EXPLOSION VII:  Rattlesnake Diaries

After you have made too many movies, it is time to make one more.  The notable concept here is that the tagline should get a little softer, and makes a little less sense than its predecessors.  You are now raking in the dough, which is probably a guaranteed 20 million after production costs (which are even more streamlined since you’re still earning off of the first installments of the franchise).  

EXPLOSION VIII:  20 Years Later
EXPLOSION IX:  Sinister Allies
EXPLOSION X:  Blood Wreath:  The Final Showdown

You have now sold the rights to your action movie franchise.  Many years after the last movie you produced, the subject matter and trademarked titles will be reintroduced to a new generation of action movie goers.  The newly assigned producers will usually follow the blueprint laid out by your first 7 action movies, and will definitely do their best to not forget what made your action movies so action-packed.  They will also remember to include “Blood” in the final tagline.

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